What is O2O Commerce?

What is O2O Commerce

Online-to-offline commerce is a business strategy that is a customer journey that has both online and offline phases. Online-to-offline commerce (O2O), identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space.

An example of such a journey would be a buyer searching for a product online, visiting a warehouse or showroom to view the product and then buying it on location or ordering the product online.

Chances are you have already made an O2O purchase yourself, whether it’s buying a product in a brick-and-mortar store after encountering it online, or searching for and buying a cheaper alternative of a product online you first found in a physical store.

If you’d like to know more about how Multiable O2O system can help your business grow, contact for a free consultation with one of our experts at Multiable.