Online-to-offline commerce is a business strategy that is a customer journey that has both online and offline phases. Online-to-offline commerce (O2O), identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space. An example of such a journey would be a buyer searching for a product online, visiting a warehouse or showroom to view the product and then buying it on location or ordering the product online. Chances are you [...]
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