Strengthening Customer Relationships in the Home Furnishings Retail Sector

A home furnishings retailer, such as IKEA, specializes in selling furniture, appliances, decor, and other household items that make a house functional and comfortable. These retailers range from local brick-and-mortar stores and expansive galleries to expansive online marketplaces. As homes are personal spaces that reflect our tastes, values, and lifestyle, home furnishings play a key role in transforming lifeless structures into warm, vibrant living spaces.

The Importance of Home Furnishings Retailers

Honoring the importance of homes as personal sanctuaries, home furnishings retailers bring style, comfort, and functionality under one roof, offering a myriad of options to suit every budget and taste. The services provided by retailers go far beyond just selling products; they also offer expert advice, customization, after-sales services, and returns or replacements to ensure sustained customer satisfaction.

However, with increasing digitalization and changing consumer expectations, the home furnishings retail sector faces a set of unique challenges.

Challenges Faced by Home Furnishings Retailers

Some of the common challenges include competition with e-commerce platforms, changing consumer preferences, offering personalized experiences, and managing customer relationships. In this context, establishing and managing meaningful relationships with customers becomes more important than ever. That’s where Customer Relationship Management (CRM) systems come into play.

Importance of CRM system for Home Furnishings Retailers

A CRM system is a software used to manage a company’s interactions with current and potential customers. It analyzes data about customers’ history with a company and improves business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

For home furnishings retailers, employing a CRM system can offer several strategic advantages.

Enhancing Customer Relationships

A CRM system can improve the customer experience by offering personalized interactions based on past purchases and preferences. It can also manage after-sales services and handle customer complaints more effectively.

Streamlining Marketing Activities

CRM systems allow retailers to analyze customer tastes and trends, enabling more targeted and effective marketing campaigns. It also helps in customer segmentation and devising personalized promotions or loyalty programs.

Improving Sales

By centralizing customer data, CRM system enables informed decision-making, helps in identifying potential leads, nurturing existing customers, and improving sales strategies. Sales tracking, forecasting, and management become more efficient with a CRM.

Reducing Operational Costs

CRM system helps in automation of various tasks such as data entry, reminding customers about their abandoned carts, scheduling emails, which can significantly reduce the operational costs.

The Power of Customer Relationships in Home Furnishings Retail

Customer relationships are the cornerstone of success in retail business. In the home furnishings retail industry, establishing a connection with the customer is critical as it involves decisions close to an individual’s personal space, lifestyle, and comfort.

CRM systems offer an E-CRM solution for e-commerce retailers by integrating with their websites or social media platforms to provide seamless experiences across various touchpoints.


In conclusion, the adoption of CRM systems in the home furnishings retail sector is not just a strategic move, but also a necessity in today’s competitive and digital-first retail environment. It empowers retailers to build trusting relationships with their customer base, tailor their services to individual customer needs, and turn insights into action – driving both customer satisfaction and business growth.

Therefore, CRM systems hold the keys to surviving and thriving in the ever-evolving home furnishings retail sector, making them an invaluable tool for contemporary retailers. So, if you’re a retailer looking to upgrade your customer service, embrace the challenges, and set new milestones in customer relationship management, it’s time to invest in a robust CRM system.

About Multiable:

With a three-decades-long legacy of spearheading CRM advancements, Multiable consistently delivers bespoke, robust CRM solutions that align seamlessly with your business objectives. Our system is crafted not only to refine your sales tactics but also to strengthen customer relationships and enhance your marketing efforts, facilitating a seamless shift. Our CRM solution, capable of expanding and adapting in sync with your enterprise growth, stands as a testament to our expertise in optimizing business processes, a fact reflected by our base of over 6,000 gratified customers spanning diverse industries across Asia. Joining our growing network arms your enterprise with our industry-leading CRM platform, serving as the essential tool to confidently pave the way for future progress.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process

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