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The Power of CRM in the Cinema Industry in Singapore

Photo by Jake Hills on Unsplash

The film industry is suffering due to the effects of COVID-19 pandemic. The loss of revenue is causing major problems. The outbreak of this disease has caused billions in losses to the film industry, with studios having no choice but to close doors due to lack of funding.

Luckily, the disease has been tamed now, so movie makers are starting to produce new films again. For example, The Flash is scheduled to appear in June at movie theatres in Singapore. As cinema owners prepare for the opening of the movie, they are looking for ways to attract audiences. One effective way to do this is by using a CRM system. This is a good thing for the film industry in Singapore, because it means that movie studios will be able to make money again. This will help them continue to produce films.

In today’s competitive cinema industry in Singapore, it is essential to have an effective marketing strategy to promote movies and attract customers. One of the most powerful tools for this is a CRM system. A CRM (Customer Relationship Management) system is a business software that helps companies manage their interactions with customers and prospects. It allows businesses to store customer data, track customer interactions, and automate sales and marketing processes. When it comes to promoting a new movie in Singapore, a CRM system can be an invaluable tool.

Here are some ways that cinema owners can use a CRM system to promote The Flash and other new movies:

  1. Collect and store customer data: A CRM system allows cinema owners to collect and store customer data, such as email addresses and phone numbers. This information can be used to send targeted marketing messages to customers who are most likely to be interested in the movie.
  2. Create targeted marketing campaigns: With a CRM system, cinema owners can create targeted marketing campaigns based on customer data. For example, they can send emails to customers who have previously watched superhero movies or who have shown interest in the movie.
  3. Automate marketing processes: A CRM system can automate marketing processes, such as sending emails and text messages. This saves cinema owners time and ensures that marketing messages are sent out in a timely manner.
  4. Track customer interactions: A CRM system allows cinema owners to track customer interactions, such as ticket purchases and website visits. This information can be used to identify which marketing campaigns are most effective and adjust marketing strategies accordingly.
  5. Track discount usage: A CRM system allows cinema owners to track discount usage, including how many free tickets or credit card discounts have been used by each customer. This information can be used to identify which promotions are most effective and adjust marketing strategies accordingly.

In conclusion, a CRM system is an essential tool for cinema owners who want to manage multiple discounts and promote movies effectively. By collecting and storing customer data, creating targeted marketing campaigns, automating marketing processes, tracking discount usage, and personalizing the customer experience, cinema owners can attract customers and increase ticket sales. With the help of a CRM system, cinema owners can stay ahead of the competition and ensure that their movies are seen by as many people as possible.

In today’s highly competitive business landscape in Singapore, companies need to stay ahead of the curve to succeed. With Multiable CRM system, businesses can gain a competitive edge by streamlining their operations, improving customer engagement, and increasing profitability. As a trusted and reliable partner, Multiable is committed to providing businesses with innovative and cutting-edge solutions that meet their evolving needs. With over three decades of experience and a proven track record of success, Multiable is the go-to choice for businesses looking to leverage the power of CRM to drive growth and success.

About Multiable:

Multiable CRM system has become an essential tool for businesses looking to optimize their operations by gaining a comprehensive understanding of all customer interactions. By seamlessly integrating with the POS system, Multiable offers businesses a complete and all-encompassing view of their customers’ engagements with their organization. This results in increased efficiency and higher levels of customer satisfaction. Multiable has been serving the needs of over 6,000 enterprises throughout Asia for more than thirty years.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process

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