Retail Marketing Strategy: Use CRM and POS to Boost Sales

A retail marketing strategy is any method used to spread awareness and increase sales of your product or company. It involves the use of many different techniques, including advertising in local newspapers. The layout of your store, the imagery and text used on social media, and the manner in which employees interact with customers are all essential components of retail marketing.

A good retail marketing strategy helps you sell your products to consumers who are likely to buy them, for example GODIVA launches buy one get one free promotion, etc. Retail marketing involves getting people who have never heard of you to buy your product, and getting existing customers to come back. When you use social media, SEO, partnerships or advertising to drive revenue for your business, those things are all tactics.

Retail marketing is the set of strategies and tactics that retailers use to attract customers and boost sales. Retail marketing has 4 key components, also known as the “4 Ps”: Product, Price, Place, and Promotion. To successfully execute your retail marketing strategies, you need a solid grasp of the 4 Ps: product, price, place and promotion. Tracking these components and ensuring they are working together will ensure any marketing initiative’s success.

For best results, use a POS (Point of Sale) and CRM (Customer Relationship Management) system that allows you to manage all aspects of your business. With a well-designed and integrated retail marketing platform, you can keep track of all your products, prices, places and promotions. Retail marketing is a tricky business. It can be hard to keep track of all the different moving parts, especially when you’re just starting out or need to make changes. Using a POS and CRM system can help ensure that your retail marketing initiatives are effective and efficient.

A POS and CRM system can improve efficiency in sales, marketing, customer service and accounting for businesses. The systems allow you to store customer interactions, data, and notes. The database is maintained at a central location and can be accessed by multiple people within the organization—this allows for various company personnel to access information about a particular client’s journey from different points along their own respective paths.

About Multiable:

Multiable helps businesses operate more efficiently by implementing state-of-the art CRM solutions. Multiable CRM system has been used by over 6,000 enterprises in Asia and has more than 30 years of experience. Multiable seeks to provide the best possible solutions for your company’s specific needs.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process

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