Business today extends beyond the conventional borders of selling a product or a service. It involves creating an experience, building customer relationships, and fostering brand loyalty. To achieve these aims, businesses often partner with celebrities, leveraging their huge fan bases for promotional purposes. This strategy offers a multitude of benefits, as exemplified by the recent collaboration between McDonald’s and the South Korean band NewJeans.

Collaboration: The New Game Changer

Collaboration involves coming together of distinct entities to work towards a common goal. A strategic partnership, like a celebrity-business collaboration, typically converges on promotion—a mutually beneficial endeavor where the brand gets the celebrity’s endorsement, and the celebrity gains further recognition through the brand’s marketing channels.

McDonald’s x NewJeans: A Case Study

Recently, McDonald’s extended its reach into South Korea’s thriving pop culture scene via a collaboration with NewJeans, a popular band. This resulted in the success of the “NewJeans Meal,” comprised of the band members’ favorite McDonald’s items.

This promotion skyrocketed customer engagement, the visitors both from NewJeans’ fan base and regular customers excited about the unusual menu offering. The collaboration, in this case, offered McDonald’s a brilliant opportunity to reach new audiences, localize its global brand further, and build strong customer connections.

The “Why” and “How”: Advantages of Collaboration

Reach & Engagement

A celebrity’s endorsement can increase a brand’s visibility exponentially, thereby broadening its customer base. Fans and followers of the celebrity often become patrons of the brand, which translates into increased sales.

Authenticity & Trust

The positive image and reputation of a celebrity often rubs off on the brands they endorse, boosting customer trust and confidence in the offerings. This also lends an aura of authenticity to the promoted products or services.

CRM System: The Backbone of Collaborative Partnerships

A strong Customer Relationship Management (CRM) system plays an integral role in making celebrity collaborations successful. A CRM system can aid companies in managing interactions with potential and existing customers, facilitating the formulation and implementation of effective marketing strategies involving celebrity endorsements.

The system aids in tracking customer preferences, buying patterns, and feedbacks, which are critical in designing collaborative strategies. Additionally, a CRM system will enable businesses to measure the impact of their celebrity endorsements, thereby evaluating their success and effectiveness.

Concluding Remarks

The power of a celebrity’s influence in promotional endeavors is undeniable. Companies that harness this potential are set apart in their competitive fields, as demonstrated by successful collaborations like McDonald’s x NewJeans. However, it’s equally crucial for companies to back their collaborative efforts with a robust CRM system. The metrics extracted from such a system can guide businesses in planning, executing, and assessing their promotional strategies, ensuring maximum effectiveness for investments made in celebrity collaborations.

As the sense of brand loyalty strengthens among consumers, businesses that make systematic efforts to better understand and engage with their customer base will emerge winners in the long run. With thoughtful planning and careful execution, celebrity collaborations can significantly bolster a brand’s image, credibility, and customer loyalty.

About Multiable:

With a solid footprint that traces back over three decades, we at Multiable stand at the forefront of the Asian CRM solution industry. Known for our leading-edge CRM platform, we meticulously craft CRM solutions to align with the specific demands of various enterprises, including yours. Our CRM system, fortified with a variety of modules and unparalleled customization capabilities, integrates seamlessly with your corporate objectives. Be it enhancing the sales process, improving customer service, or ramping up marketing tactics, our versatile CRM system is geared to cater to your needs, fostering development and adaptability.

Our unswerving devotion to quality has rapidly gained us a substantial customer base, with over 6,000 satisfied clients across Asia. This overwhelming response stands as a testament to the effectiveness of our CRM system in streamlining operations across diverse sectors. At Multiable, our constant focus revolves around arming enterprises like yours with crucial tools and solutions necessary to successfully tackle today’s fiercely competitive business environment. You can rely on us to provide a top-tier CRM system, tailored for superior operational effectiveness, leading your business towards unrivaled success.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process