The recent match between Newcastle and Leicester City showcased not only the skills of the players on the field, but also the advanced technology being used behind the scenes. The use of technology in football is becoming more and more prevalent. With new innovations appearing every day, the sport is constantly evolving to find ways to make it safer, faster and more exciting for fans around the world. In particular, the use of CRM (Customer Relationship Management) and POS (Point of Sale) systems played a crucial role in enhancing the fan experience and improving the overall operations of the stadium.

The match between Newcastle and Leicester City was a perfect example of how technology can be used to improve the fan experience. Football fans are notoriously fickle; they expect to have their needs met in a timely fashion and often have high expectations when it comes to comfort. With this in mind, it is important for stadiums around the world to provide an excellent customer service experience that keeps fans coming back year after year.

CRM System

A CRM system is a tool used by businesses to manage interactions with customers and potential customers. In the context of a football stadium, a CRM system can be used to collect data on fan preferences, purchase history, and other relevant information. This data can then be used to personalize the fan experience, offer targeted promotions, and improve overall customer satisfaction.

At the Newcastle vs Leicester City match, the CRM system was used to collect data on fan behavior and preferences. Fans were encouraged to sign up for the stadium’s loyalty program, which provided them with exclusive offers and discounts. The CRM system tracked these interactions, allowing the stadium to tailor future promotions and offers to individual fans.

POS System

A POS system is a tool used by businesses to process transactions at the point of sale. In the context of a football stadium, a POS system can be used to sell tickets, merchandise, and concessions. A modern POS system can also integrate with other systems, such as inventory management and CRM, to provide a seamless experience for both fans and stadium staff.

At the Newcastle vs Leicester City match, the POS system was used to sell tickets, merchandise, and concessions. Fans were able to purchase items using contactless payment methods, reducing the need for cash transactions and speeding up the overall process. The POS system also integrated with the CRM system, allowing the stadium to track fan purchases and preferences in real time.

The use of CRM and POS systems at the Newcastle vs Leicester City match highlights the importance of technology in modern sports stadiums. By collecting data on fan behavior and preferences, stadiums can offer a more personalized experience and improve overall customer satisfaction. By using modern POS systems, stadiums can streamline transactions and reduce wait times for fans. As technology continues to advance, we can expect to see even more innovations in the world of sports.

About Multiable:

For over 30 years, Multiable has been providing its services to over 6,000 enterprises in Asia. Their CRM and POS systems have been instrumental in helping businesses achieve maximum efficiency by providing a comprehensive overview of all customer interactions. With the integration of their CRM and POS systems, Multiable offers businesses a complete and detailed understanding of their customers’ interactions with their business.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process