CRM stands for “Customer Relationship Management” and is a software system that helps business owners keep track of communications with their leads and clients. A CRM software gathers customer interactions in one central place to improve customer satisfaction. It replaces the multitude of spreadsheets and apps that many businesses use to track client data. The result was greater organization, efficiency and time management—all of which made clients happy.

You might wonder, “Is a CRM just like a spreadsheet?” True that spreadsheets can help manage your business data, but they aren’t designed for this purpose. A spreadsheet is ideal for capturing static data such as name, email address, phone number, company name and website, etc. However, it is not as well suited to storing and managing dynamic data. For example, a spreadsheet is not ideal for tracking when and how often your sales team makes calls to clients or how many emails they send. It also doesn’t help you easily identify which clients need follow-up and which ones are in the pipeline.

Businesses of all sizes rely on CRM system to stay competitive. A CRM automatically captures key data about your prospects and customers, while a spreadsheet becomes outdated the minute you stop adding to it. A good CRM doesn’t just capture data; it helps you use that information to improve your business. A CRM system puts sales teams in touch with the most promising prospects. It also shortens the sales cycle by making it easier to send targeted messages about a company’s products and services.

CRM software can help to organize contacts, automate key tasks that require regular attention and provide other benefits to any business. It can also be a centralized and organized hub for communication both within the organization, as well across teams. More organizations are moving toward remote work and collaboration is crucial to success here. The right CRM software can save you time and money by automating routine tasks, streamlining communication and reducing errors.

About Multiable:

Multiable CRM is a tool for improving customer experience by collecting and analyzing information about your company’s interactions with customers—what products they buy, how often they buy them, etc. Multiable offers CRM software that helps businesses operate at peak efficiency. Multiable CRM has been used by more than 6,000 enterprises throughout Asia for over 30 years. We aim to find innovative solutions that precisely address your business concerns.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process