Building and maintaining a good relationship with customers is critical to the success of any business. But monitoring your customers and understanding their relationship with your business at any given point in time can be hard. It’s even harder when you have to manage multiple channels and interact with different types of customers. Whether your business has one hundred customers or hundreds of thousands, you’re likely to face the same challenges.

The right tool for the job is a good CRM system. CRM (Customer Relationship Management) is the name given to a particular approach to managing relationships with customers. While the term refers to a larger approach for managing customers, in practice it is most often used to refer to products that facilitate effective customer relationship management.

A CRM system organizes, links, and analyzes all customer data—including contact information, interactions with company representatives (e.g., sales representatives), purchases/service requests/assets ownership, quotes/proposals —into one user-friendly database. The system aggregates customer data, and then allows users to analyze and understand it. This knowledge helps build a comprehensive profile of each customer—leading to the development of better relationships with them.

In addition, customer data can be aggregated to populate incentive compensation modeling; sales forecasting; territory segmentation and campaign design for sales, marketing, and customer service activities, etc. Any business would be wise to invest in CRM tools and software, as they help you streamline the customer engagement process, close more sales deals—establishing strong relationships with your customers along the way.

Successful CRM is all about serving customers better. A good CRM should help you understand your clients better, and use that information to deliver a more seamless experience for them (and of course make sure they keep buying from your company).

Multiable CRM system is a tool for improving the customer experience by collecting and analyzing information about your company’s interactions with customers—what products they buy, how often they buy them, etc. The system is also used to track customer service calls and complaints. In addition, it can be used as a leads-assigning tool for salespeople. It allows you to store your information in a central location so that it can be easily accessed by employees across time zones and locations, regardless of whether they’re working from home or elsewhere.

About Multiable:

Multiable offers innovative CRM software that allows businesses to operate at peak efficiency. Multiable CRM is used by more than 6,000 enterprises throughout Asia and has been around for over 30 years. We aim to find innovative solutions that precisely address your business concerns.

About EDG Grant:

The Enterprise Development Grant (EDG) was launched in 2018. EDG is a single grant that supports companies in the upgrading of business capabilities, innovation and internationalization. EDG replaces the Capability Development Grant (CDG) and the Global Company Partnership (GCP) in the same year.

M18 ERP and M18 HCM is under the scopes of EDG grant.

Our consultants have rich experience in helping customers to get EDG application awarded to deploy our renowned M18 ERP in Singapore. Multiable will provide relevant technical / system related documentations and guide you throughout the application process